Another successful Automechanika for TOTAL
With 500 suppliers from over 26 countries exhibiting; and over 12,000 quality buyers from the aftermarket and automotive supply chain attending, Automechanika is a must-attend event for TOTAL Lubricants.
It is the UK's leading exhibition for the automotive aftermarket and vehicle production sector, and this year’s 2018 event was another big success, as well as a record year.
Our key aftermarket customers always attend Automechanika; including decision makers from motor factors, workshops, retailers, dealers and specialists.
At our stand this year we promoted our range of engine oils, both QUARTZ and ELF SPORTI, along with our range of transmission oils, coolants and AdBlue. We also had an Aston Martin Racing car on display. The racing car represents TOTAL’s long-standing development partnership with Aston Martin. There was also a professional magician to help to entertain and engage our target customers.
Automechanika Birmingham provided TOTAL with a launch platform to introduce our innovative products, advanced technology and value-added services to the market.
With an innovative research and development policy, spearheaded by our involvement in motorsport, TOTAL Lubricants' cutting-edge products are adopted to the latest technical evolutions bringing to market some of the most technologically advanced products in the world that our customer can trust to provide exceptional reliability, performance and protection. It was a pleasure to be able to relay this information face to face with our key audiences.
After a successful and enjoyable three days at the show, we are now busy following up all the leads and interest we received.