Total Lubricants has forged partnerships with a range of the world’s top vehicle manufacturers. Through these partnerships, Total shares its cutting-edge R&D capabilities, knowledge and experience with global leaders, while at the same time we gain first-hand experience of the latest developments in engine technology. We can then develop new products accordingly. The way we collaborate with our partners in the industry is something we are very proud of and we are always looking for new opportunities to establish and strengthen our partnerships.
Total and Peugeot – fun and excitement
For over two decades, Peugeot and Total have worked together in a partnership covering research and development, raising standards, improving performance and greater fuel efficiency. One of the crowning achievements of the work we’ve done together is the Peugeot 208 Hybrid FE- a car that combines high performance with superb energy efficiency and low emissions. It can accelerate from 0 to 100km/h in eight seconds, run for 100km on just 1.9L of fuel, and produces only 46g of CO2 over the same distance. Total developed a new 0W-12 oil for the vehicle, helping improve fuel efficiency by 5% over a standard 10W-40, and using bio-sourced bases. FE stands for both fuel economy, and fun and excitement.
In motorsport, Peugeot Total teams compete across categories and competitions including World Rally Championships, the Dakar Rally, the European Rally Championship and more. Total oils are present in 80% of new Peugeot models shipped, and we cover 70% of Peugeot’s aftersales market. Total also works with Peugeot Scooters, combining the experience and professionalism of both companies to offer customers the best service and the best lubricants thanks to the Total Hi-Perf range.
Total and Citroën – stronger together
The relationship between Citroën and Total that began back in 1968 is as strong as ever, and has grown into a global industrial partnership covering trade, technology, training and motorsports. With Total as its lubricant partner, Citroën won back-to-back World Touring Car Championships in 2014 and 2015, with team driver José María López triumphant both seasons.
Total has helped Citroën achieve sales and engineering success with logistical, training and technical support. We have supported Citroen’s growth in manufacturing on five continents, providing a wide range of engine oils, greases and suspension fluids. Total Quartz INEO First 0W-30 is the OEM reference oil used in most Citroën cars. Ever since Citroën and Total began working together to optimise the performance of the DS in 1968, the two companies have collaborated on the research and development of high performance lubricants for petrol and diesel engines.
ELF AND Renault - Recommendation active for 47 years
For the past 47 years, Renault has recommended the use of Elf lubricants to its whole network and customers around the globe. The recommendation is:
- Exclusive. Renault does not recommend any other brand of lubricants,
- Unique. Elf is one of the few brands of lubricants associated on a worldwide scale to an automobile manufacturer.
It enables, in particular, the availability of ELF approved lubricants at most RENAULT dealer networks worldwide. RENAULT vehicles enjoy this recommendation of ELF lubricants. This highlights RENAULT's confidence in our lubricants, that we acquired thanks to deep and sustainable technical relations: ELF is the reference technical partner of RENAULT.
Nissan and Total – a winning combination
For more than a decade, Total and Nissan have been working together, pooling our technological resources and automotive expertise both on the road and on the track. Nissan Genuine Oils are one of the results of this partnership. Total’s experts have designed these technologically advanced lubricants specifically to maximise the power and performance of Nissan vehicles. Nissan recommends these oils for all its petrol and diesel engines.
In 2014, Nissan and Total made history at the Le Mans speedway when the Nissan Zero Emissions On Demand Racing Car (ZEOD RC) completed a full lap of the circuit powered by electricity. The prototype performed like a GT car, reaching speeds of 300km/h without using a single drop of petrol. Total supplied lubricants custom made for the car, which delivered the equivalent of 400hp in full electric mode.
Kia and Total – an Alliance of Skills
Together, Total and Kia have formed an ‘Alliance of Skills’, combining our joint strengths in the global marketplace to develop high quality products and services for an unrivalled customer experience. High performance Total Quartz engine oils are being developed by our experts specifically to optimise Kia engine performance, reliability and fuel economy, and through joint marketing and service programmes the aim is to improve Kia dealers’ profitability, customer retention and customer satisfaction. As part of the partnership agreement, Total is Kia Motor Corporations preferred aftermarket lubricant supplier, with Total branded lubricants available to customers across the Kia service network of over 5,500 dealers in 180 countries.
Total and Mazda – confident for tomorrow
Since our partnership began in 2003, Mazda engines protected by lubricants developed by Total have driven over 150 billion kilometres. Mazda Original Oils are formulated by Total specifically to meet the technical requirements of Mazda engines, improving the energy efficiency and performance of the vehicles. Several of the lubricants we have developed meet the particularly demanding requirements of Mazda’s SKYACTIV technology, delivering outstanding ecological credentials, excellent engine performance, and driving pleasure. Today, Mazda Original Oils are available at more than 2,300 garages, repair shops and dealerships in over 45 countries.
“Our partnership with Total is strategically important for Mazda and for our customers. With the development of our new generation engines, excellent lubrication performance is essential for the performance and durability of the engines. The benefit from using Mazda Original Oil is obvious for our dealers and our customers.”
- Jeff Guyton President and CEO of Mazda Europe
Total and Great Wall Motors – building for the future
The Chinese car manufacturer and Total have been cooperating since 2007, building a partnership that covers technical innovation, training and marketing initiatives. Total lubricants are recommended in Great Wall Motors’ key overseas markets, and Total has sponsored the GWM Haval SUV racing team at the Dakar Rally. By sharing its technical expertise, Total is helping GWM improve its production line quality control with testing equipment to monitor lubricant dilution, as well as training. In 2014, Total was the first lubricant company to be awarded GWM’s Technological Innovation Award. GWM is a growing force in world motoring with brands including its Haval SUVs, Wingle pick-ups and Voleex sedan cars.